Odile Roujol: Expat to Investor


Odile Roujol is a Business Angel at Bay Angels, Advisor in Residence at NextWorld Capital, and an advisor and board member for several companies. She enjoys guiding entrepreneurs through their business strategy and go-to-market strategy. Odile is a graduate of the HEC School of Management in Paris with an MBA in Marketing and Customer Experience.


Would you mind telling us a bit about yourself and your career?

“I love the energy in Silicon Valley and having an impact in people’s life. I advise startups and [venture capitalists] in San Francisco. Being an Advisor in Residence with Next World Capital means working with the firm’s portfolio companies as they expand into international leaders; same for The Hive Data building startups in AI and machine learning. I’m also a Board member in several different companies. I like to be a mentor and help female founders: I also founded a BeautyTech community where entrepreneurs in beauty and fashion share their learnings with other entrepreneurs in great meetings. We’re now in Europe, US (in SF and NY), and Asia (Seoul and Tokyo).

I love using data analytics to improve customer experience. Previously, I was Chief Strategy and Data Officer at Orange (a leading $40 billion+ market cap French telco in 30 EMEA markets). I also spent a large part of my career in the field of beauty and luxury as an executive with L’Oréal, where I managed the Lancôme brand. I know what means to work for corporations and be a global C suite level executive. But, I believe now it’s more exciting to work with entrepreneurs, focusing on data-driven and purpose-driven founders!”

What inspired you to get into investing?

“As a Business Angel, it’s always about great founders and ideas. I like to begin with a chat to see if I can add value with my own skills. Then, I can invest my time and invest when I believe the founder can build a global company.”

What has been your experience with investing so far? What’s it like being a woman in a largely male-dominated field?

“I believe there is more awareness than two years ago. For sure, we have challenges, and diversity matters for being innovative. At the same time, there is now a huge opportunity for female founders. They ‘get it’ about engaging with a community. They understand both tech and product development and what [creates] culture, which is a strength.”

What are the challenges and successes?

“Barriers in product development, media, and retail have disappeared. Artificial intelligence will help indie brands to scale fast and communicate the right messages in the right context, taking into account their customers’ profiles and interests. It’s a good timing for being a female entrepreneur, even if it’s tough to raise funds before 5 million revenues.”

What are some of the companies you have invested in and why?

“I’ve invested in augmented reality to improve customer experience, social media analytics to predict trends, fintech, and mobile banking … and, for sure, platforms with a unique story, tone of voice, and great products.

It’s fantastic to have inspiring founders and role models in California. I believe we should talk even more in media (especially in NY and Europe) about the amazing founders in San Francisco, such as Stitchfix, The RealReal, Le Tote, Ipsy, StyleSeat, or, more recently, Curology and Brandless.”

What advice would you give to women looking to invest or looking to find investors for their startups?

“First, be confident in your idea, and therefore have many conversations to grow as a leader. Find mentors, then advisors, and then independent board members. It helps you from the beginning to understand how to manage the dynamic of a board and how to manage it as part of your team. Also, you need to do your due diligence when choosing your investors. It’s like a partner in life, you’re engaged for years!

Build a trusting relationship and learn for life.

And be resilient; what doesn’t kill you makes you stronger. You’re a top entrepreneur!”

Thank you, Odile!

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