Uncover Your Bold Perspective and Stand Out as Yourself
Beth Farris
A bold move abroad is to remain confident in who you are, while giving yourself permission to adapt and evolve. Starting a business in a new country means stepping into two new identities at once – expat and entrepreneur. Both open doors to personal growth and self-clarity, while stirring up lots of self-doubt. The secret is to keep one foot grounded in who you are, while letting these experiences EXPAND you. Life and business are a constant evolution, and so are you.
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Beth Farris is a Human-Centered Brand Strategist & Messaging Mentor based in Amsterdam. With three decades of experience in marketing communications, she helps coaches and entrepreneurs build brands with depth, authenticity, and a message that connects with the right people. A New Yorker turned expat, Beth has been running her own business since 2017 and hosts The Human-Centered Business & Brand Podcast. She is passionate about helping coaches build aligned offers, ditch performative marketing, and stand out as themselves.
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